Unconventional Real Estate Selling Tactics You Can Use in College Station

Unconventional Real Estate Selling Tactics | idea lightbulbWith all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.

So how do you stand out? Our latest post will discuss unconventional real estate selling tactics, and how you can use them to sell your home fast!

Throw A Party

Your potential buyers may have seen lots of open houses before your own. They will have been bored of the same food, similar walkway, and same speech. Instead of doing the same boring things people do, you may consider doing something a bit different. You can throw a backyard BBQ, depending on the time of the year. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house while entertaining! This creates a mental picture, really allowing them to feel at home.

Use an Unconventional, Humorous Ad

The adverts on real estate all seem to look alike. All homes are described as “beautiful”, and it seems like most neighborhoods are described as “highly desirable.” Most ads blend in with the others because they lack creativity. You can make your ad stand out by being bold or funny, instead of having the same generic, boring ad. You can put your ad “Man Cave for Sale, (also Has 4 Bedrooms!)”. Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human, as opposed to the typical, robotic, real estate ads.

Big Ticket Items

A new way used to attract buyers is when a seller offers something big to go with the sale. This may be something the buyer has always wanted, but are not likely going to buy for themselves. You can offer a car, or even a boat, depending on the location. If that seems too much, you can consider a new big-screen TV, or a “credit” towards furniture. People like to get something for free, even if you have already factored it into your desired sale price.

Get High Tech

You can get huge profits in the long run if you spend a little extra money. You can have a video made of your home by a videographer to look like the preview to a Hollywood blockbuster. You can also have professional photos taken of your home using a drone. The unique area shot will add glamour to how your home is perceived. People will also be able to “get a lay of the land.” You can also include a showcase of the neighborhood. Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!

Take Your Staging Up A Notch

Mostly, to make buyers really like your home, you need to stage it to some extent. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about the details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvres on an elegant serving tray. Even though these items are not things you regularly use, bringing them into your home during these moments will make visitors feel a sense of luxury and refinement in your home. This will help your home stand out among others they might be looking at.

Have a Sleepover

Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!

Are you looking for unconventional ways to sell your College Station home? Our team continually comes up with innovative strategies designed to sell your home fast! Send us an email here or give our office a call today! (979) 431-1663


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