Using Psychology to Sell Your Home in College Station

Psychology to Sell Your Home | woman laying on couchWhen you’re getting ready to sell your College Station home, you’ll want to make sure you have everything working in your favor. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. If you want to sell your house quickly, it has to stand out and feel special.

In this blog, we will give you…

5 Clever Tips That Use Psychology to Sell Your Home Fast!

  1. The Numbers Matter

Do your research and know the exact value of your house. Your prospective buyers will be convinced that you know what you are talking about if you set a specific price, and have also invested in maintaining the quality of the home. Setting your asking price to round numbers can make it look like you have no idea what you are doing. “$150k? That sounds about right!” If you and your agent conclude that your home is worth $196k, you might want to ask $206k.

In addition, avoid listing something using a whole mess of 9’s. Setting your asking price to say $299,999.99 can make you seem gimmicky, and people can see right through it. This isn’t what people are looking for when making such a large purchase.

  1. Engage the Senses

Make people feel amazed the moment they walk through the door, but be careful not to make it TOO much.

You don’t need to burn your basil, rain, lavender-blend incense. However, you want the smell throughout the house to be light and pleasant. The smell of a freshly cleaned home excites people. Don’t overuse bleach, but instead use something that has a scent of citrus or pine. These smells are generally attractive, but don’t let them become overpowering.

Everybody, even your buyers, has their own taste in music. You don’t want to subconsciously make them leave the room. So, keep the music mild and low.

Always let the light in. Open the curtains and the blinds, and turn on a light if you have to. Dark, shadowy places are often ignored.

  1. Don’t Get Too Personal

You don’t want to make your buyers uncomfortable by making them feel like they are intruding your space. Clear your home of personal items, such as vacation pictures, and clean the paperwork off your desk. You want to find the balance of making the house feel “homey” without it feeling too specific. When you are staging, think about a catalog shoot. You can include some interesting pieces that are not too powerful; but avoid dong too much. This will allow people to imagine themselves in the space, so make it warm and inviting.

This will also make the selling process easier for you. You will have a head start in leaving the home you’ve sold if you put your personal items away. The stress of the entire process will be reduced if you are emotionally ready to sell.

  1. Throw a Party

Know that your prospective buyers have likely been to other open houses before your own, so do something different. You can have your open house in the evening, or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd, and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home and enjoying it just as much as you do.

  1. Love at First Sight

People make the decision to buy a home within the first few seconds of seeing it. Those first few seconds are up to you to make it count. Of course, there are always exceptions to this rule, but first impressions go a long way. People are not going to feel welcomed if you have an overgrown or messy yard. Groom your yard and take care of some easy cosmetic fixes (new house numbers, a mailbox refresh, or some paint touch-ups).

You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.

If you are ready to sell your College Station home, we can help you with our innovative approaches! Fill out this quick form and we will be in touch right away!

Or give our office a call now! (979) 431-1663


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