Selling Psychology: What Secret Messages are You Sending Your Buyers in College Station

Selling Psychology | man smiling woman taking notesWhen it comes to real estate, selling psychology is always involved. You are sending your potential buyers messages, whether you know it or not! Make sure you are sending the right message! Discover what you are telling them in our latest blog post! 

To really understand your buyer, you must know who they are. While you want avoid labeling people, you can take your time to educate yourself on the demographics of your area. Are there more families or more singles? Are they recent grads or older, retired couples? Think about who your buyer is likely to be. Picture them and even give them a backstory! Think about what they’re going to want to see in a home they purchase and give them that!

Clutter Makes Your Buyers Feel Intrusive

You likely won’t make an offer if you feel like you are intruding or if you don’t feel comfortable. If you have personal items showcased everywhere, people will feel like they are intruding and should not be in your home. This is not how you want them to feel. They need to be able to picture themselves in the house, and that might be difficult with your wall of trophies, or the life-sized family portraits.

Clean up all personal items and any clutter. Don’t leave paperwork out or pictures on the fridge. You want the home to feel clean, inviting, and relaxed.

Get The Home Ready For Your Buyer

Buyers aren’t going to want to come in and make a ton of changes. Depending on your neighborhood, if families are dominant there, you may want to consider making upgrades that suit them, and also make safety precautions. Having a home with pool and an accompanying cactus garden will likely not get you an offer from a family with small kids.

Retired couples can on the other hand, can be subconsciously discouraged if you have Princess Elsa murals in the kid’s room. People need to easily be able to imagine themselves in the space. They can easily picture themselves in their new room or guestroom if you have a plain, neutral room. When you are ready to show your house, have the buyer in mind. You can attract many potential buyers if you keep the house fresh, clean, warm, and smooth.

Have A Purpose

In some cases, people can use a single room for multiple things. For instance, they may have a room as both the guestroom and office space, or as the gym and playroom. This can be practical and functioning for your family, but when it comes to your potential buyers, it can be subconsciously confusing and overwhelming. Having a defined office can allow buyers picture themselves in it easily. They can choose to imagine changing it to something else. Afford them the luxury to think about different options for the space. Defining the rooms will make the home feel more orderly, organized, and appealing.

Stage Away

One important factor to consider, if you want to sell your house quickly and at a price you want, is having it properly staged. People can think that you are lazy when it comes to your house if your house lacks order. If you don’t take care of the things people see on the surface, what else are you not taking care of? Well-planned staging tells people that you take pride in your home. This adds perceived value and will tell potential buyers that you have taken care of the property.

Are you looking for creative methods to stage and sell your College Station home? We can help! Send us an email here, or give us a call today! (979) 431-1663


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